This is my statement of intent for my final major project.
Thursday, 30 April 2015
Thursday, 23 April 2015
First Pitch
Pitch Proposal
Monday, 13 April 2015
Internet Listings
From my primary research done on the aesthetics of TV listings, they serve little other purpose than wallpapering the universe with it's drab design. They range from bad to wrose as seen in the two pictures below. I never knew TV listings were so terribly designed!
It is here-forth my mission to design and produce an internet listing which is not only concise and easy to read, but enjoyable to read. Something I have not even been able to find of internet listings!
As the reflective posts on your blogs are currently a little under used I'd like you to start implementing a daily post with the following questions:
What I did today?What were the main three elements that helped me develop?
What did I struggle with today?
Was there a ‘what happens if’ in my day?
Were there any eureka moments?
How can I improve on today - tonight or tomorrow?
Idea's Focus Group
Sophie:
"I think your ideas are very contemporary and useful for younger people. I think that you could maybe have something that is visually appealing like the comedians column is very vibrant and electric to attract people. I think the Online TV guide is a very original idea and could really work. The meal deal is a very good idea and would help a lot of people but would people just open the newspaper, take the coupons out and walk away? and I love the idea of a free app/song of the week, it is very good for young people and Apple/Android could also get benefits from it."
Vicki:
"I think the first idea of having a free app/song would be appealing to the chosen demographic as I think it will be something they'd be interested in. And as it's worked to another popular company, I believe it would attract more younger people. Also I like the entertainment guide. because many students would be attracted to that kind of thing as it is popular in that age range."
"I think your ideas are very contemporary and useful for younger people. I think that you could maybe have something that is visually appealing like the comedians column is very vibrant and electric to attract people. I think the Online TV guide is a very original idea and could really work. The meal deal is a very good idea and would help a lot of people but would people just open the newspaper, take the coupons out and walk away? and I love the idea of a free app/song of the week, it is very good for young people and Apple/Android could also get benefits from it."
Vicki:
"I think the first idea of having a free app/song would be appealing to the chosen demographic as I think it will be something they'd be interested in. And as it's worked to another popular company, I believe it would attract more younger people. Also I like the entertainment guide. because many students would be attracted to that kind of thing as it is popular in that age range."
What I got from the focus group conducted is that the free app/song of the week will be very successful and popular. So I will work on producing a presentation for it. But as it has already done by another company I will have to put an interesting twist on it to keep it fresh.
What I will spend my time producing is a pitch for the Internet Guide/Listings. I envision this as being really trendy and modern, with a sleek and glossy graphic design, very typographically based. Pooling in listings from many different media outlets, such as Hulu, YouTube, Netflix, Pandora, iPlayer, Vimeo, etc. With quick, snappy and comprehensive write-ups for each featured video.
4 Ideas For The Bath Chronicle
Four ideas that I think will help the bath Chronicle retain their younger readers:
1) Offer a 'Free App/Song of the Week' voucher. This is a super effective marketing strategy that few companies are using. It will work well as virtually all of their young demographic have smartphones, thus will be able to benefit from a weekly free app promotion. Starbucks use this strategy in their coffee shops, and my friends and I religiously go there to patronise them and get the free app/song. It helps if they're good apps or songs.
2) As many of their younger demographic gravitate more towards internet entertainment rather than watching television, a fresh new idea is to have an internet guide instead of a TV guide. This can be a weekly instalment which highlights interesting new additions to the Netflix, Hulu and Pandora libraries, funny must-see YouTube videos, new episodes for web-series like House of Cards, Orange Is The New Black, Breaking Bad, etc, with brief synopsis's of the episode.
3) A weekly column written by a super sassy comedian about their day-to-day life and activities would be really good because everyone loves a good comedian (and sarcasm). If they're funny, then hearing about their experiences each week will be quite captivating.
4) 'Meal Deal' coupons will be really good as well as younger readers are usually on a strict monetary budget so they will welcome a deal on lunch when they're at school or work. Also a voucher where you need to collect a certain number of coupons from consecutive newspapers to get a free prize.
1) Offer a 'Free App/Song of the Week' voucher. This is a super effective marketing strategy that few companies are using. It will work well as virtually all of their young demographic have smartphones, thus will be able to benefit from a weekly free app promotion. Starbucks use this strategy in their coffee shops, and my friends and I religiously go there to patronise them and get the free app/song. It helps if they're good apps or songs.
2) As many of their younger demographic gravitate more towards internet entertainment rather than watching television, a fresh new idea is to have an internet guide instead of a TV guide. This can be a weekly instalment which highlights interesting new additions to the Netflix, Hulu and Pandora libraries, funny must-see YouTube videos, new episodes for web-series like House of Cards, Orange Is The New Black, Breaking Bad, etc, with brief synopsis's of the episode.
3) A weekly column written by a super sassy comedian about their day-to-day life and activities would be really good because everyone loves a good comedian (and sarcasm). If they're funny, then hearing about their experiences each week will be quite captivating.
4) 'Meal Deal' coupons will be really good as well as younger readers are usually on a strict monetary budget so they will welcome a deal on lunch when they're at school or work. Also a voucher where you need to collect a certain number of coupons from consecutive newspapers to get a free prize.
Tuesday, 24 March 2015
Newspaper Analysis
Layout
The layout used in this article from the Frome Standard's Website is very common among blogs and online news websites. With a picture and the main body text on the left margin of the page, and all adverts and additional content being place on top, right and bottom of the article. Although the article itself is quite short, it is still broken up into one or two sentence piece, making it easier to reader.
Font
What I found interesting was that not only was the same font used throughout the article, but also consistently throughout the entire webpage. That even includes sponsored adverts. The font used is a sans serif font, giving the website a clean and modern look and feel.
Design
It has a very simple design, with all the text just being left justified and fairly unformatted.
Background
This article highlights the news of a local bed and breakfast being featured in a popular television show 'Three in a Bed', about B&B owners who go and stay in other B&B's and review them.
Layout
The layout used in this article from the Bath Chronicle is a very simple, easy-to-read set of columns. With the use of a large picture in the middle, and the main body text on the left centre of visual interest (CVI). There is also a smaller picture in the bottom right corner.
Font
The font used is a simple serif font. This is used all throughout the article. I believe this is used because they are typically easier to read for print.
Design
It has a very simple blocky design. In my opinion, it's a bit boring and could do this a little sprucing up. For some people, this might be too difficult and much read.
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As we can see from these two articles, one print and one digital, a lot has changed. The digital layout (for the Bath Chronicle's website) is very simple and spaced out. This is because it is harder to read space text on a phone/computer screen, and can hurt your eyes after prolonged use, as opposed to print where it's a lot easier and more comfortable.
As each article has it's own page, this allows customised adverts to be placed alongside it. Whereas on print they are not customised to each reader, and are spotted throughout the publication.
Demographic Target
Who My Target Demographic Is:
Young persons, aged 14 to 25 in the Bath area. These are persons who are well educated and live at home or who are not yet home owners. The readership has a equal proportion of males to females. The social class has a majority of ABC1's, high income households. Hence they have the spending power and financial freedom. Additionally these persons are technologically savvy.
They regularly consume media content which is relevant to them. Content about their passions, hobbies, worries and fears. Material that will improve their lifestyle, that they will feel compelled to buy.
Households consist of young and older singles and couples. The people living here are in general qualified to a very high level and the typical employment type is classified as professional or white and blue collar. Unemployment stands at 12% higher than the national average, and the industry sector is defined as consisting of the service industry, for example tourism, retail, transport/distribution and catering or intellectual services, for example IT, scientific research, education and consulting.
Young persons, aged 14 to 25 in the Bath area. These are persons who are well educated and live at home or who are not yet home owners. The readership has a equal proportion of males to females. The social class has a majority of ABC1's, high income households. Hence they have the spending power and financial freedom. Additionally these persons are technologically savvy.
They regularly consume media content which is relevant to them. Content about their passions, hobbies, worries and fears. Material that will improve their lifestyle, that they will feel compelled to buy.
Households consist of young and older singles and couples. The people living here are in general qualified to a very high level and the typical employment type is classified as professional or white and blue collar. Unemployment stands at 12% higher than the national average, and the industry sector is defined as consisting of the service industry, for example tourism, retail, transport/distribution and catering or intellectual services, for example IT, scientific research, education and consulting.
(Information from PewSocialTrends.com)
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