1) Offer a 'Free App/Song of the Week' voucher. This is a super effective marketing strategy that few companies are using. It will work well as virtually all of their young demographic have smartphones, thus will be able to benefit from a weekly free app promotion. Starbucks use this strategy in their coffee shops, and my friends and I religiously go there to patronise them and get the free app/song. It helps if they're good apps or songs.
2) As many of their younger demographic gravitate more towards internet entertainment rather than watching television, a fresh new idea is to have an internet guide instead of a TV guide. This can be a weekly instalment which highlights interesting new additions to the Netflix, Hulu and Pandora libraries, funny must-see YouTube videos, new episodes for web-series like House of Cards, Orange Is The New Black, Breaking Bad, etc, with brief synopsis's of the episode.
3) A weekly column written by a super sassy comedian about their day-to-day life and activities would be really good because everyone loves a good comedian (and sarcasm). If they're funny, then hearing about their experiences each week will be quite captivating.
4) 'Meal Deal' coupons will be really good as well as younger readers are usually on a strict monetary budget so they will welcome a deal on lunch when they're at school or work. Also a voucher where you need to collect a certain number of coupons from consecutive newspapers to get a free prize.
Sophie:
ReplyDeleteI think your ideas are very contemporary and useful for younger people. I think that you could maybe have something that is visually appealing like the comedians column is very vibrant and electric to attract people. I think the Online TV guide is a very original idea and could really work. The meal deal is a very good idea and would help a lot of people but would people just open the newspaper, take the coupons out and walk away? and I love the idea of a free app/song of the week, it is very good for young people and Apple/Android could also get benefits from it.
Vicki:
I think the first idea of having a free app/song would be appealing to the chosen demographic as I think it will be something they'd be interested in. And as it's worked to another popular company, I believe it would attract more younger people. Also I like the entertainment guide. because many students would be attracted to that kind of thing as it is popular in that age range.